In the vibrant tapestry of London’s art scene, a fresh breeze is blowing through the traditional exhibition format. The Minor Attractions event, set to launch between 10 and 15 October, promises to challenge conventions and provide a new platform for emerging artists and galleries.
As London’s October art programme unfolds, Minor Attractions steps into the spotlight with an unconventional approach. This not-for-profit association, founded by Jonny Tanna and Jacob Barnes, seeks to redefine the way art is exhibited and experienced. But what sets Minor Attractions apart from the traditional art fairs?
The Concept Behind Minor Attractions
Breaking Free from Tradition
In a world where art exhibitions often revolve around sales and profit, Minor Attractions takes a bold step in a different direction. This event places minimal emphasis on sales, creating an environment where artists and galleries can shine without the pressure of transactions.
The Venue: Soho and London Bridge
Dual Locations, Double the Impact
Minor Attractions spreads its creative wings across two distinct venues: the namesake location in Soho and Cornershop in London Bridge. These venues are carefully chosen to provide diverse experiences for attendees.
International Galleries at Minor Attractions
A Global Perspective
Participating galleries at Minor Attractions come from all corners of the world. Notable names include New York’s King’s Leap and Chicago’s Good Weather, offering a truly international art experience.
Vilma Gold’s Noteworthy Return
London’s Artistic Renaissance
Vilma Gold, a prominent London gallery, makes a remarkable return to the public eye through its participation in Minor Attractions. This move follows the gallery’s 2017 declaration to explore alternatives to the global art fair circuit.

Spotlight on Emerging London Galleries
Nurturing Local Talent
While international galleries make their mark, Cornershop in London Bridge dedicates itself to showcasing emerging London galleries. Names like The Artist Room, Collective Ending HQ, and Tabula Rasa take center stage.
The Supportive Board of Professionals
Guidance from Industry Experts
Behind the scenes, a board of renowned London professionals, including figures like Tom Hunt of Thaddaeus Ropac and Maureen Paley, lends their support to Minor Attractions. Their involvement adds a layer of credibility and expertise to the event.
Accessibility and Opening Hours
Art for All
One of Minor Attractions’ core principles is accessibility. Entry to the event is free, ensuring that art remains open to all. Additionally, the extended opening hours of the Minor Attractions venue address a long-standing issue in London’s art scene.
FAQs: Unraveling Minor Attractions
1. What is Minor Attractions?
Minor Attractions is a groundbreaking art event in London that challenges traditional art exhibition norms. It prioritizes artists and galleries over sales.
2. How is Minor Attractions different from traditional art fairs?
Unlike traditional art fairs, Minor Attractions places minimal emphasis on sales, creating an environment that allows artists and galleries to shine without the pressure of transactions.
3. What are the venues for Minor Attractions?
Minor Attractions spans across two venues: the namesake location in Soho and Cornershop in London Bridge, providing diverse experiences for attendees.
4. Which international galleries are participating in Minor Attractions?
Notable international galleries include New York’s King’s Leap and Chicago’s Good Weather, offering a global perspective on art.
5. Why is Vilma Gold’s participation significant?
Vilma Gold’s participation marks its return to the public eye after seeking alternatives to the global art fair circuit, contributing to London’s artistic renaissance.
6. Who supports Minor Attractions behind the scenes?
A board of renowned London professionals, including figures like Tom Hunt of Thaddaeus Ropac and Maureen Paley, provides guidance and expertise to the event.
Conclusion
Minor Attractions is not just an art exhibition; it’s a bold statement challenging the conventions of the art world. By prioritizing artists, galleries, and accessibility, this event opens doors to new possibilities in the London art scene. As Minor Attractions prepares to make its debut, it’s poised to leave a lasting impact on how we perceive and experience art exhibitions. Don’t miss the chance to be part of this exciting movement that’s redefining art beyond boundaries.
